REthink. Tetra Pak Edition
March 10th 2011Around one year ago in March 2010 I finished a Tetra Pak of delicious orange juice. When trying to get the last portion out of the packaging I realized something and went on to the following…
Getting the last portion out of a Tetra Pak is always kind of a struggle – at least for me.
Introducing my 2min-hack:
What if the opening of Tetra Paks would be placed differently? You could empty it entirely without any problems. Plus it would certainly stand out from the competition.
Looking at the pictures today makes me chuckle. Still, I like the idea. In the endless shelves with tetra pak’s all looking the same making up a solid surface of indistinguishable products, this small touch would draw the potential customers' attention. Pair that with a nifty marketing slogan and boom.
The quality of the juice will always stay the most important aspect – but you got to sell it well. And the only thing the customer sees in the context of a supermarket is in fact, the packaging.